ATTENTION: Personal Trainers and Health Coaches

They laughed when I said I can “guarantee you get clients”.
But then I showed them this...

Chris Dufey has helped hundreds of coaches around the world to build the online business and the life they love.

Read This Before Going ANY Further

  • Do you know why 91% of Personal Trainers we work with get MORE clients… after turning off their sales funnels and Facebook ads?
  • If you’re a Fit Pro doing less than $25K a month, do you know why you should never write an ebook or worry about your website?
  • If you’re a smart personal trainer… Do you know the TWO things that separate the multi 6-figure and 7-figure fitness professionals, to the ones that scrape by?
From The Desk Of Chris Dufey
If we haven’t met before. Hi, my names Chris.
And it wasn’t long ago that I quit Personal Training. Even though I had a full book of clients, charging a premium rate, and had a team of trainers working for me.

See, if you’re like most personal trainers trying to make it big “online”...
  • You’re posting on Instagram multiple times a day.
  • ​You’re shooting videos and live streams.
  • You’re trying to set up “sales funnels”.
  • ​You’re wanting to sell a challenge or 12 week program.
  • ​You’re trying to get Facebook Ads to work.
And the list goes on…

And if you’re anything like our clients, you know there’s nothing more frustrating than working hard each day, spinning your wheels… And working on the things that DON’T put money in your bank account.

That’s why you being here right now… is not by chance or stroke of luck.

You’ve either been referred by one of our members, or our marketing magic has worked to bring you here.

The very same marketing magic we can and WILL teach you to do the very same thing.

Either way, I’m going to show you right now the behind-the-scenes secrets to how our clients are:
  • Signing on 5-20+ new clients every month WITHOUT big social media followings.
  • Breaking free from the gym, and being able to work anywhere in the world.
  • Earning 6 and 7-figure incomes by giving up the “OLD PT Model” that most coaches are  stuck in.
  • Making the switch to the NEW Model that gives you the lifestyle you want.
The fact is we’ve cracked the code on how to grow fitness businesses, FAST. And I want to show you how.
NOW… as I always say: let’s be brutally honest.

You’re seeing all over Facebook and online, one “guru” after another trying to sell you something to grow your business…

Fancy sales funnels, 12-week challenges, Facebook Ad tricks, Become an Instagram ‘influencer’... The list of lies goes on.

These are merely tactics and tools covering 1-2 areas at a time, yet completely miss the forest for the trees. Tactics might look cool, but what you really needed are PRINCIPLES and BLUEPRINTS. An A-Z solution.

You’ve likely been burned out by all the marketing being thrown in your face. So, if you’ve read everything about our clients, watched our ads, absorbed our content, and you think it sounds like 💩💩B.S. or “too good to be true”...or you’re simply rolling your eyes:


That’s why I’m a big believer of “the proof is in the pudding”...

Results speak for themselves, and I don’t want you to take my word for anything. Instead, look at what the personal trainers and coaches like you are achieving after booking one single Strategy Session.

Take Aaron, for example. When we first started together he was doing $300 a month. NOW, he’s a million dollar coach.

Callum sold $39,000 of Personal Training in just 2-days of his FIRST launch, using the same methods I’m about to show you here…

The same system has Samuli earning over $10,000 a month. Selling out his high end online program.

Adam, had ZERO social media following or list. And in his first launch sold $12,000 of online coaching, and then sold out his high-ticket program… Which all started with his strategy session.

So, if you want to…

  • Open your phone to see a flood of new leads coming to you each day.
  • Stop worrying about the ups and downs of your finances… And have a steady flow of money drop into your bank account.
  • Wake up each morning to choose where you want to work from, and not feel trapped in the gym any more.
  • ​​See your brand actually making a legitimate impact on the world. 
But, before we go any further… If we haven’t met before, you’re probably wondering who the hell I am? 
Let’s start somewhere around the middle of my journey. The turning point. I’ll cut through the boring stuff. 

See, from the outside looking in I was a “successful personal trainer”.

Looking back, it was a LIE.

And it’s why in 2014, I quit the gym.

On the surface, I was “killing it”.

I had a full-book of clients. I was charging a premium rate and had a team of trainers working for me.
I owned my house, cars, lived by the beach - the works.
But I was dying on the inside, because for 8 years I was following the wrong model. The only model I knew.

Yes, I had a team of trainers under me doing sessions using my systems. Yet, I was still clocking in each day. Training clients. Selling packages. Split hours. Juggling 97 things in a day. Putting out fires. Attempting to keep my own physique in check. Shovelling food in my mouth during the 2-5 minute breaks between appointments.

If you’re like most personal trainers working right now you'll know exactly how I felt.

In fact, you’re probably feeling the same way right now...

Like you, I thought this was “how it is”. The grind. That PT life. The price I had to pay to make money from my passion.
Then, one fateful day, everything changed.

It was one of the scariest days of my life, and one of the most significant shifts I’d ever experienced..

It was the usual 4:30am wake up to see my 6am client (that cancelled last minute).

Finally, by 7pm I finished with my last client who’d shown up 20 minutes late for their appointment. I jumped in the car to race home in time to give my first born baby daughter the bottle and put her to bed.

But, by the time I gotten home she was already asleep. I missed out spending time with her that day.

  I felt guilty.
  Like a loser.

  A bad provider.

  A bad partner.

  A bad father.

That was the point where I got so uncomfortable that it all changed. I was tired of the STRESS. I was tired of the FEAR. I was tired of the GUILT. So, I decided to finally start building the business that I dreamt of. I drew a line in the sand and pledged to not EVER be in that position again.
I HAD to fix this. I was going to figure this out or die trying.

And this is when I asked the question that changed everything;

“How much longer can I keep doing this?”

“Can I keep doing this in 2, 5, 10+ years?”

The answer was: NO.

My family was depending on me. Not just to provide, but to be PRESENT. To experience life together. I wasn’t interested in being a part-time father and husband. I’d gone on long enough putting in ridiculous hours and pieces of my soul into my passion, without being able to live the life I truly craved.

So that’s when I took on my first mentor, James, who opened my eyes to how the online world works. I was the first client he’d taken on in the fitness space.

But, don’t get me wrong… I got burnt by plenty of “business coaches” before that. Courses, “masterminds”, mentors...Tens of thousands of dollars wasted.

Today, I can confidently say it is the best decision I’ve ever made. Even the bad experiences. It taught me what NOT to do.

My first taste of successful online training was having 12 new clients sign into my 1-1 Body Transformation Program within 30 days of applying specific strategies.

I had over $6,000 of income each month. Which may not be a lot to you. But back then, it changed everything.
It flicked the switch. I’d gotten a taste, and I wanted more.

As the months passed, momentum began to build. I’d doubled, tripled, quadrupled my income… So, in addition to the online coaching I was now doing, I started showing some coaches what I had discovered, too.
And it worked for them just like it had for me.

It was amazing. I felt like I could really help my people - coaches like me. So I started a training program just for coaches to help them do what I did, while growing my online coaching business to massive success.
Practicing what I preached (a rarity in our marketplace).

This is how the Coaches Cartel was born.

Now, years later, the Coaches Cartel has grown into a team of coaches that delivers THE all-in-one solution to give you - the passionate personal trainer - the keys to build the business and life you love.

Don’t Take My Word For It… See What Success Stories Of The Coaches Like You.

Meet Peter

Pete is now earning more money than ever before, and has lots of spare time to spend with his family.

Meet Adam

How Adam Sold $12,000 In His First Online Business Launch

Meet Carys

How Carys 5X Her Income In 30 - Days

Meet Callum

Callum sold $39,000 of Personal Training in just 2-days.
See, we know our stuff works (and yes, I am biased). But we work with 100’s of coaches, and set you up with the NEW fitness business model gives you the lifestyle and income you want
But, there’s one more problem we need to solve...

Real talk for a second...

There are more 'PT Business Coaches' than you can poke a stick at.

All that really matters for you is having the map you can follow, and help along the way so you don't get stuck. Plus, knowing the map has been created by someone who’s ACTUALLY been to the destination. 

Hiring most business coaches out there is like asking someone to draw you a map to an “X” that marks a spot they’ve not ever actually been to...

Now, compare that to a seasoned sailor who’s mastered the Seven Seas. THAT guy will get you to where you want to go. 

Think of this like the Google Maps for your business. Quickly knowing exactly where you are and giving you the straightest and easiest path to get to where you want to go with your business success.

Now, Imagine instead of getting misleading advice from people that have their heart in the right place.... But, DON'T have the proven experience 

Or just trying to “go it alone” and getting confused, but hoping for the best…

You have complete access to the step-by-step guide custom made to take you from where you are right now, to having a thriving fitness business.

How much time, money and stress would that save you?

Just like you give your clients the plans, programs and advice to move, look and feel better. It’s time you to have the answers to finally step up to help more people and build a true lifestyle business.


Where do you start?

You hear about so many different ways to grow your business that after a while it just gets confusing, intimidating, and overwhelming.

The dead honest truth is, if you could get there on your own… You would already have the business success you want.

If you’re not where you want to be in life, it’s not because you’re “not good enough”...

It’s not because you don’t deserve it…

And it’s not because you can’t do it.

It’s because you’ve SETTLED for what you currently have. It’s a choice.

When I was feeling “stuck” in the gym training clients all day long 6-days a week… I had no idea how to break free.

So what did it take to break free from the vicious cycle?

It was finding the right mentor with the right information.

It was simply learning from someone that had a track record of solving the problems that were right in front of me.

That’s why I want to give you the upper hand.

We’re working with 100’s of coaches, and we know what’s working right now in the ever-changing marketplace.

And that’s why so many of my students achieve their goals faster… (heck, many of them achieve goals they never thought was possible)

Because they’re following a proven to work formula… And not trying to figure it out on their own.

I want to share the outline of that formula with you right now:
This Is How We Give You EVERYTHING You Need To Rapidly Grow Your Fitness Business...
Learn all about it in less than 45 seconds.
If you’re tired of reading articles, listening to blog posts and seeing all the conflicting and confusing advice online and social media… And you want to the step-by-step, hand-holding help that’s proven to work for 100’s of trainers, the Coaches Cartel is for you.

This is the step-by-step, click-by-click, word-for-word coaching that puts clients into your programs.

And it’s all done in 3-easy steps

STEP #1: You Get The Step-By-Step Custom Plan.

You CAN’T follow a cookie-cutter solution…

As you’ve probably tried it before, but all you end up with is overladed with ‘ideas’, and a huge to-do list and next to no results from your hard work.

You might be starting from scratch, or you might be years into the fitness game...

You might want to earn $100K a year or you might want to be a Million Dollar Coach…

You might want to run a successful gym or you might want to live the laptop lifestyle...

All of these factors and more dictate what the EXACT steps you need to follow to achieve your success.

We will start out with a 1:1 coaching call, planning out the exact projects you need to follow that will give you the fastest results.

Then every 90-days, we sit down and re-strategize your next best projects.

This gives you a crystal clear path to follow, with ZERO confusion…

STEP #2: You Get The Exact Process, Showing You How To Get Everything Done.

You want a library of social media posts that bring in leads?… You get it.

You want the actual sales funnels that convert high-ticket clients?… You get them.

You want all the “tech stuff” done for you?… You get it.

You want to know how to set up your online programs?… You get it.

You want the emails, templates, and posts to grow your audience?… You get it.

You want to master the art of sales without selling?... Done.

You want the most in-depth masterclass on every facet of paid ads?... It’s yours.

You want a done-for-you online coaching/management software?... You get it.

You want the day-to-day help to fast track your success… You get it.

We show you how to easily do what YOU need to, PLUS we give you the proven to work templates, content, videos, scripts, frameworks, emails, sales offers, programs and more...

STEP #3: You Get Hand-Holding Help, Answering Your Every Question.

We know that you see other “PT Business Coaches” doing a song-and-dance about what they do… That in fact, you spend $5,000-$10,000 with these people and just get given a bunch of videos to watch.

We are avidly against that… And it’s why we know we have the best support and coaching system in the industry. Period. You’ll join the full coaching team along with the community of serious coaches that gives you the upper-hand.

In fact, the level of accountability we implement scares some people away. This isn’t a bunch of videos for you to watch and then try to figure the rest out on your own like most business coaching programs…

We spoon-feed you every single week, so you wake up every single morning knowing the few, easy things you need to do that will grow your business the fastest…

Take a peek inside:

The All-In-One Solution For You To Rapidly Grow Your Fitness Business

High Ticket Sales Method — The best two pieces of paper you could ever use in your life to sign on new clients. This isn't your typical “sales script” that makes you sound like a douche-bag sales person. You’ll receive an in-depth masterclass on the art of selling without selling, ethical objection handling, and how to get people to thank you for taking their money. This is THE high converting conversation that works. Sell $1000-$3000 packages in 30 minutes or less. With a 70-90% close rate. ($2,500 Value)
The Appointment Funnel — This is one of the done-for-you sales funnels we give you straight away, so that you have a high-converting funnel for leads to come into, and sign up into your programs. No more cold calls. No more lurking the gym floor. This is the “machine” that brings leads to your calendar while you sleep. ($1,990 Value)
The 5-Level Maverick PT Model — STOP training your 1:1 clients in the “Old Model” and let us show you how to switch over to the Hybrid PT Model in just 2-days so you can earn up to 3X more by doing half the PT sessions. ($1,500 Value)
The Fast Client Email Swipe File — We know you want to build a massive business...but most coaches need more clients fast. CASH flow. So, this is our level 1 method to achieve just that. You’ll get the copy-paste posts and templates to get a flood of new clients, FAST. ($2,990 Value)
The Snake — Our famous “Snake” sales system that uses Facebook ads like jet fuel on a fire to quickly build followers and an audience that see you as the “go to” coach. Ever wonder why it’s so difficult to “grow a following”? Or why you may have wasted hundreds (or thousands) of dollars on Facebook ads with no results? The Snake is your answer. ($1000 Value)
The 100 Lead Bundle — This is one of our most powerful lead generators. Where you will have one of our tech support coaches do all the set up for you. You simply get it turned on by us, and watch the leads pour in for you. ($2,990 Value)
The Facebook Client Engine — You and I both know how powerful Facebook is. But the fact is, it’s getting harder and more expensive to get clients from… EXCEPT when you use our methods that are always updated to what's working now. The marketplace, algorithms and psychology behind Social Media fluctuates on a weekly basis. We ensure you’re always using the most up-to-date systems. ($990 Value)
The Facebook and Instagram Wizard — You get each month one of the worlds best Facebook and Instagram Ad Managers to help you dominate your target market and become the “go to” coach. He’s literally a Wizard. You’ll love him. ($1,500 Value)
Month-to-Month Content Method — STOP wasting your time trying to write social media posts that don't grow your audience or get you clients. Every single thing you post online needs to have a purpose behind it. First, we educate you on WHY. Then, we show you HOW. Next, we straight-up give you the posts, topics and frameworks each month that get the best responses. This comes from testing thousands of content pieces and using DATA to guide strategic implementation. ($1000 per month Value)
The Monthly Sales Strategy — Most coaches keep trying to use the same old (that get mediocre at best results) methods to get clients. Instead, each month we lay out the sales strategies, trainings, lessons and Q&A to keep you fresh and effective in your target market. ($1000 Value)
The Challenge-to-Client Method — Tap into the method of running “challenges” to quickly grow your audience and then turn them into clients. This is just one sales strategy we plug into your business to have a constant flow of leads. ($1,500 Value)
You’re Very Own Client Coaching App — We give you for FREE access into the coaching app we use, already pre-loaded with programs, workouts, meal plans and more. You instantly stand out from your competition by having a far superior program. Coach high level clients or groups from anywhere in the world. ($500 Value)
Content Review — Are you posting on Instagram, Facebook, YouTube and the other social media platforms daily? And do you know what works to get leads? If not, then you’ll love our content review sessions where we upgrade your content to quickly get clients. Each week you’ll have experts dissecting your content pieces, giving honest constructive criticism, feedback and direction. ($490 Value)
1:1 Jump Start Session — To get you started we give you a Jump Start Session that walks you through your first 90-day action plan… Making sure that you are crystal clear on what you need to do each day. ($450 Value)
Weekly Accelerator Coaching Calls — Sick of being shoved into a membership site, left to your own devices? Yeah, we know you are. That’s why each week, you’ll have access to multiple “Accelerator” calls. Live video coaching calls with your coaches to answer any and all questions along the way. ($390 Value)
Behind-The-Scenes Strategies — Want to see what multiple 6-figure and even million dollar fitness business are doing? We give you the behind-the-scenes look into how these businesses are running, so you can use the same methods. Plus, since they’re real people, these coaches will become your peers inside the Coaches Cartel. ($750 Value)
90-Day Project Planner — Every 90-Days we outline your next projects and tasks. If you’re serious about building a successful business, you need to take serious action. Get clear on what you’re working on, and clear out distractions. This is where our coaching team gives you the kick up the rear with the accountability we all need to succeed.
Lead Magnet Funnel-and-Swipe — You already know you need a bigger audience. But, do you know HOW to build your audience and then get them into your sales pipeline? If not, its ok. We give you the exact funnels and swipe file so its like copy-pasting it. ($990 Value)
Coaching Program Templates — When it comes to HOW you coach your clients, most coaches are totally confused. We solve this, by giving you the programs, meal plans, recipe guides, etc. So you can just give it straight to your clients, and you look like the rockstar (which you are). Or, use our frameworks and templates as a foundation to build your own, while becoming a better coach by learning from the best. ($1000 Value)
Private Community — We believe that you are the average of the 5 people you spend the most time with. This is why we have built the Coaches Cartel around being a support community so each day you are surrounded by the people that elevate you to success. Real coaches. Real businesses. Real results. ($250 Value)
Instagram Domination Masterclass — Every personal trainer and coach is on Instagram, but do they know how to get a consistent flow of new clients from IG? NO. We show you how to use your IG feed, IG stories, IGTV to easily create content that grows your business - even if you have less than 500 followers. ($300 Value)
Linked-In Domination Matrix (Top Secret) — One of the most misunderstood and underused social media platforms for getting clients. We have our full masterclass and templates for you to tap into this lead generation machine. This is one of our best-kept secrets. ($700 Value)
In-House Copywriting Expert — The power of words to influence people is called Copywriting. And it’s one skill you NEED to grow a successful business. We bring a world class copywriter to coach you, and give you the templates that simply make you more money. ($490 Value)
Done-For-You Email List Sequence Strategy — STOP wasting your time trying to write emails. We give you the swipe-files for content, list building and sales sequences… And we can plug them straight into your system. Saving you ungodly amount of hours and stress. ($300 Value)
Your Very Own “Tech Build Out” Team Member — You should NEVER try to login into clickfunnels, email software, calendar apps or the rest of the stuff to try and set all the “tech stuff” out. We have our very own ‘Tech Genius’ that will build out your funnel. All you do is fill in one quick document and, “shazam”... It’s all done for you. You never have to log in… ($3,000 Value)
Online Group Coaching Scale System — Discover how to coach groups of your ideal clients by exploding your income. Most coaches get stuck with the technical set-up of group coaching, and then not knowing how to sell it. We solve both of those problems by giving you the templates. ($650 Value)
Membership Site Business In-A-Box — There is no doubt that being able to help more people with your limited time is key to creating financial success. And membership sites are one way for you to do this when the time is right. We give you the exact template and swipe-files to create your membership site, and fill it with customers. ($749 Value)
Passive Revenue Stream Models — Coaching your clients, online memberships, selling programs are only just a few ways to make money. We show you how to tap-on more revenue streams so you month-to-month income grows. Double or triple your monthly revenue without selling more clients. ($350 Value)
The "Cartel Productivity Box" Delivered To Your Doorstep — We all have the same 24 hours each day. It's what you do with them that separate the winners from the losers. We give you our proven to work productivity system to stress less and get more done - shipped to your doorstep. ($250 Value)
The Time Management Matrix — Starting, scaling and growing a legitimate business can seem like a daunting quest. Good. It is. But what if you’re already drowning in your current schedule? We’ve got you covered. One of the FIRST things we’ll do is systematically re-work your weekly/monthly schedule to ensure you have the time and energy to effectively execute, without ruining your life. ($199 Value)
The Personal Brand Building Bible — Most coaches get lost in the ocean of their competition. Your branding is key to separating yourself, and attracting in the right type of clients. We’ll give your masterclass to do exactly this. Find your voice, create your narrative, and stand out in a marketplace full of copycats. ($200 Value)
Money Management Masterclass — Do you know how to manage your money in your business? Most trainers suck at this. So if you want to create financial freedom, then we show you how to manage your money for life long success. Generate, stack, multiply and leverage. ($499 Value)
Quarterly Slingshot Face-To-Face Intensives — One of the most powerful things we do inside the Coaches Cartel is our 2-day get togethers. This is where we help you in person with the advanced methods and strategies so you walk away with more profit and less stress. Plus, utilize our professional photo and video resources to bang out high-quality content right there on the spot. ($1,990 Value)
I know. I know. There is a lot there…

To be honest, that’s not even half of it. The above features are simply what get you started in your first phase. 

And this is why we get our clients such great results. If you STILL don’t believe me…

See What The Coaches Like You Have To Say About The Coaches Cartel

The very first step we need to go through is to get clear on 3 things:

1)  Where is your business right now? 
Are you starting from scratch, or have you been in this game for years? Everyone is in a unique position, and this is why a cookie-cutter approach won’t work for you.
2)  What are your “dream come true” targets?
We need to know how much money you want to make, how much freedom you want, how you define success… So we know what the right business model and methods are for you.
3)  What’s the straightest line for you to achieve your success?
We then need to brainstorm on the correct strategy across weeks, months and years that gives you the income, impact and influence you want… And set you up with your step-by-step action plan so you know what to do (without this, you’ll just be bouncing from one tactic to another).

It All Starts With A Simple, Free, Quick 10-Min Chat…

Right now, I don’t know you from a bar of soap…

And I don’t know if I can help you.

This is why the best next step is for you to reserve a quick chat with me and my team, so we can take you through the above 3-steps.

Worst case scenario… We layout a plan and you go run with it.

Best case scenario… We show you how to implement it, and give you everything you need (once we know we can actually help you).

The decision is now. Each and every one of our success stories started with a single 15 minute strategy call. Apply for your strategy session now.


  • You're not willing to commit to yourself and your future... Myself and my team are literally here to give you the steps to follow - but as the saying goes "you can lead a donkey to water, but you can't make the donkey drink".  
  • If you're looking for 'get rich quick' or 'magic bullet' this is not for you. If you like to play the blame game, please don't apply. The success of the trainers that I have coached is because they have followed through with what has been given to them.
  • You're not ready to commit a minimum of 5-10 hours a week to working through the program and putting into action the changes in your business.
The BIG GOAL is to give coaches more meaning, more money and more freedom.

All the successful coaches have 3 basic frameworks in place, and it’s all you need to focus on right now:
  •  Attract new leads (who are willing to pay you what you’re worth).
  • Convert leads into clients (with a process you can trust)
  • Deliver your clients great results (and you also get your life back).
We help coaches just like you install these frameworks into their business in this training program.

We called it the “Coaches Cartel”. (And you’re invited)

The reason for this long post is that if you’re feeling like I was…

If you’re a good coach who has been doing this for a while but feel like you may be STUCK in a bad model…

Then I want to invite you to what we call a “Strategy Session”.

The goal of your strategy session is simple; We go through what is working and what’s not working. Figure out the roadblocks. Figure out where you WANT to go… like what your DREAM coaching business looks like.

Then we create YOUR strategy plan.

Then if you want our help IMPLEMENTING your scale plan in your coaching business - we’ll tell you how that would work. If not… no big deal. You will have gotten some great value and a plan to work on yourself.

Fair enough?

If all that sounds good to you… and you would like to set up a Strategy Session with us… then the next step is simple. Take a minute and tell us about your coaching business here:

Looking forward chatting soon. Chris.


Just In Case You Want See More Proof That Our Stuff Works… Here You Go


This is your chance to create the life you want.

This is your chance to get into a rapidly growing market before it’s too late.

This is your chance to build a business that gives you long term success.

Disclosures & Disclaimers

 Results shared are from real students in my programs. Those who follow my system, work hard, and commit to the process tend to get the best results. However, results vary by individual and no claims made here guarantee you will be able to replicate results.
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