Option 1: You can keep waking up for those early morning clients, working 10-12 hour days training clients, trade your time for money, and be comfortable with the fact that you don’t really have much room to scale your business beyond where it already is.

Option 2: You can recognize that the world and technology is changing the game for Personal Trainers. You can decide to take advantage of the tools and systems now available. 

You can decide that it’s time to earn enough that you never have to worry about picking up a friend’s tab…Or have the option of training less people face-to-face…Or live in another country for a few months…Or even just stuff your savings account full while being in control of your TIME and MONEY. 

Yes, you can operate a profitable online personal training business. A legitimate one. You don’t need to be a celebrity or the next-best Social Media influencer. 

You can do this without creating a second 80-hour per week “job” for yourself. 

But - you DO need the ability to follow a plan and take action every single day. 

Not anymore.  Nobody told them that this process quite literally takes years to master and actually reach the level where you're making ANY money whatsoever.

See, this is when we were “coming up” in the online fitness world. And we tried everything. 

All we could find was the typical overly complicated “affiliate marketing hack” nonsense that would have you relying on your non-existent ability to write a blog for a year, all to make $2.76 per month in ad sense revenue…

Info product after info product. Launch attempt after launch attempt.

Now, even if you fell into the 1% who WERE at least slightly successful, there’s a few problems, here:

The focus seemed to be on ninja marketing tactics instead of actually creating meaningful impact through getting results with clients.

 Rightfully so. People with virtually zero experience in the field of getting people results were all of a sudden calling themselves “gurus”, and getting away with it through the power of online influencing. 

The truth is, you can and SHOULD have both.

Not by focussing on the next greatest e-book (those days are dead) - but by focussing on providing as much legitimate value and results for people on the largest scale possible.

Actually building the foundation of a legitimate business that can delivery you freedom and and profits while creating a genuine positive impact. We get it… You’re busy and you need it to be simple. That’s why this works so well.

You see - our industry is really quite small. And, unfortunately, closed minded. 

Yet, by exposing ourselves to tycoons in various industries of consulting, one thing became very, very clear.

The world has changed. The way we digest information has changed. The way we reach and deliver value to people has changed. 

We began to ask other trainers in our networks what they were struggling with most in the arena of building legitimately scalable coaching businesses. 

After over 4000 responses, the theme was very clear: Confusion. 

Confusion on HOW to actually engineer and structure a business properly - instead of simply waiting for a potential lead to quite literally walk through the gym doors. 

Confusion on HOW to make money working online WITHOUT starting with a massive following, or selling generic information products.

Confusion on HOW to increase the VALUE of their face-to-face businesses while reducing the time spent working IN them.

Confusion of HOW to separate themselves from the seemingly endless levels of competition that exists in the world. 

Confusion on WHAT to actually focus on to start getting results with people and generate a second income online within a short period of time. 

Add to this the internet ocean of misinformation and conflicting opinions that exist on the topic, and you have a recipe for information overload and crippling inaction. 

Look, the truth of the matter is, if you are NOT leveraging the power of building your brand and services online, you will fall far, far behind. 

Not to mention, you will remain trapped in the “time for money” model that every single personal trainer exists in. Today, in our age, there is literally ZERO reason why you HAVE to cap yourself there. 

Limiting yourself to a single source of income is just bad business. Not surprisingly, Personal Trainers are notoriously poor business practitioners.

So, let’s end that. 

In 4 weeks. 

Lay the foundation for a new direction this year, and all of the years to come. But first, we need to get real about the story you keep telling yourself about why you CAN’T do this:

There is, and you know there is. you just haven’t been asking the right questions or given permission to truly be yourself.

90% of the members in the Coaches Cartel are running gyms, full-time face-to-face PT companies, and more. You need 1-2 hours of hard, focussed work every day. That’s it. If you want something, you’ll MAKE the time.

This is actually a massive indicator that it’s time for you to diversify. It’s time to REDUCE your time spend physically working in your business, and build the systems that will enable you to scale your income effectively. 

Literally the direct opposite way in which you should be thinking. In fact, you should be buiding your product or offering WHILE you’re preparing to launch. Your audience will tell you exactly what they want if you learn to ask the right questions. 

This isn’t 2010. And this course has nothing to do with selling e-books. If you have the years and patience needed to actually have success in this realm - so be it. We are about creating a legitimate, scalable coaching business - not writing ebooks. 

Take a look at some of our case studies. You do NOT need thousands of followers to actually start, run and grow an online coaching business. You just need the proven methods to attract, convert, and delivery to your ideal clientele who are quite literally WAITING for you to come across their path. 

This is why we take all of the guesswork out of the way and simplify the process in the most efficient way possible. 

If you’re just starting, a website and everything that comes along with it will actually SLOW YOU DOWN. This is the reason we focus on high-impact areas FIRST, start making money, gain a base of clients, develop a following, and THEN dive into the world of website optimization. 

This is where we come in. Every morning when you wake up you should know EXACTLY what steps you need to take to reach your goal within a short period of time. 

This is where we come in. Every morning when you wake up you should know EXACTLY what steps you need to take to reach your goal within a short period of time. 

1-5 years into this game, MOST trainers are about 2-steps away from having to quit being a personal trainer and go find a “real” 9-to-5 job. Slaving hours away in an office, to be able to get a pay cheque each week and put your ‘passion’ on hold.

You might have spent the last 2 years trying everything from; writing blog posts, shooting some YouTube videos, posting on Instagram, trying Facebook ads and challenges, doing letterbox drops…

Look: 

We are not here for the ones that are looking for a silver bullet or magical saviour. We are here for those who dream big, AND are willing to make it happen.

Get real with yourself and draw a line in the sand RIGHT NOW to decide where you stand. 

Day-in, day-out, you need to be willing to take action and learn to love the process.

You do NOT have to DO it all to HAVE it all! Quite the opposite.

Just answer this:

There’s no doubt in our minds that this course is going to ruffle some feathers and even bring out some hate, and so it should…

Our industry seems to cringe at the very notion of investing your time and money into growing your business. 

This is just people fighting the change that’s already begun. It’s the way the world works. 

We know. We have tried. 

“Isn’t the fitness industry saturated?”

It is saturated… you have a HUGE amount of competition, and if you don’t stand out from the crowd you will drown. What’s worse is your clients will go to your contenders.

We literally overheard someone talking about getting a personal training certification say this:

Great personal training is far deeper than simply exhausting someone with a tough workout. Anyone can do that.

This, however doesn’t worry us or our members because you are able to easily stand head and shoulders above 99% of the other trainers by having the simple steps in place, and using what works to attract, convert and deliver results for everyone of your clients.

So, it’s saturated, but the fitness industry is NOT competitive.

This is just where you need to stop being so ‘vanilla’ and have the few simple steps set up so that you have clients coming to you every day. Rather than you having to chase them. You have to be a good trainer, you need to be skilled and knowledgeable to get your clients results, and that’s why we show our members how to do this along with building the systems behind the business they want.

Put aside the fact that a quick scroll through Instagram will have more “online trainers” than you can poke a stick at.

Let’s look at your #1 biggest competitor.

Google.

When someone wants to lose weight, get in shape, build muscle, get healthier…

They are going to go to Google first.

And there you have it… 121 MILLION answers to what your potential clients have at their finger tips. And much of it is free.

So you building an online coaching business is NOT about just producing more information.

We are all flooded with information everyday.

You need to go beyond this to create a connection.

Most trainers and coaches are looking at social media to create a connection.

However, doing this the old way… you’re going to be left behind.

Do you see other personal trainers and fitness “influencers” on Instagram, and think…

“I’m a better coach than them”.

You download their programs and guides and think its mediocre (at best).

But, these fitness influencers have 100’s of 1000’s and even millions of followers.

And surely they are making a killing!

With the responses from over 4,000 trainers and coaches there we’re a few common themes.

There was one HUGE problem I kept seeing so many trainers and coaches fall into.

They were copying their competitors. The “influencers” that had the massive followings.

And the problem with this is that the strategy they are using, has a good chance to NOT work for you.

This is why the example of Aaron that’s a client fits in so perfectly right now.

With only 600 followers, he has 101 clients a part of his personal training business.

This proves its NOT about just getting more followers.

When I (Chris) was still training clients face-to-face I remember there was one coffee shop that all us trainers would go to.

It’s about:

Attracting in your target market.

Positioning yourself as the authority.

Engaging with them and building trust.

Now, when you copy the same systems that we and the Coaches Cartel members are using… you see an immediate flow of new leads.

Cert, insurance, big box job, biceps and abs; you have everything you need. 

GOALS. You totally have them. Let’s search up #HUSTLE on Instagram and follow as many motivational, boxed-quote pretty picture pages as you possibly can. You surround yourself with imaginary greatness, and change your iPhone lock screen to something like “GET SHIT DONE” in particularly bold font. 

You know what? You’re gonna open a gym in ONE year. 

Then, you’ll buy a house. A big house. After that, you’ll buy mom a car to say “thank you” for birthing you, but mostly to show her that you're actually doing something in life and don’t need a “real job”. You do the numbers and it turns out you need less than you thought - about $130,00/year.

It’s 2018. You NEED to become Youtube famous, start a podcast with nothing of particular interest or value to say, then use that to launch your own clothing brand.

You can’t ever work a 9-5 again. It’s not for you. All of the books and blogs you read say that having zero prior knowledge or concept of business or finance should not hold you back from diving head first into this. 

A desk and cubicle might as well be prison. Hell, you’re shredded (or will be), horrible with authority figures, great with people, and *love* chicken and asparagus. Therefor, the trainer life is the life for you. This is so great. You are *so* excited. 

You *may* have had slight misconceptions about how easy it is to fill up with clients.

Dropped in the middle of a big box gym, you swiftly become a nobody. Oh, and your pay is cut to 1/4 that of what you want to charge. 

Now, considering you know nothing about business, have never sold anything in your life, and are struggling to find your identity - you have to learn FAST. More books. More blogs. More motivational Instagram pages. 

At this point you’ve been eating tuna and white rice for months (the ketchup and mayo secret sauce makes it oh-so-delicious, though) while building your physique. After all, you basically live in a gym at this point.

Still looking shredded. Still killing it.

It’s okay - the dream is the dream. Just search up some hashtags and put your head down. 

A desk and cubicle might as well be prison. Hell, you’re shredded (or will be), horrible with authority figures, great with people, and *love* chicken and asparagus. Therefor, the trainer life is the life for you. This is so great. You are *so* excited. 

You promise mom you’re going to be training celebrities and professional athletes very soon, then get rich through ab shots on instagram, and change the world. 

Screw this, you’re going independent. It’s been a year, you’re full of clients and sick of being paid a fraction of what you’re *obviously* worth. It’s time to get those athletes and celebs in your sights. 

Things are more predictable and scalable. It’s just $20 per client session for the rental fee to use a studio. Or $300/week once you hit a certain point. Easy.

You’ve had some success, so you start taking clients with you to your new and improved location (which turns out to be a grand total of two souls).

Logos, business cards, shaker bottle and clipboard - it’s go time.

At this point, you start missing some workouts due to the fact that you have no clients and need to hit the pavement.

You read somewhere that offering 30min sessions is a better use of your time and easier to sell, so you start doing that.

Beggars can’t be choosers, so you succumb (again) to taking on any and all clients you can get your hands on. 

Still, that dream of athletes and celebrities is alive and well. It’s only a matter of time. 

Well, you haven’t seen family in eight months. You’re missing a few more workouts here and there. But, hey - that’s the nature of the game, right? Sacrifice. 

At this point, you’ve been doing outreach to different businesses in the area to create some joint venture opportunities and cross promote.

It’s working, and you can increase your hourly rates by about 20% while making sales.

This makes the fact that clients are dropping off every month a little more palpable.

You’re making “good money”. About $75-$100/hr depending on where you live. 

“This is it”, you tell yourself. It’s time to educate yourself on business structures and get back to those goals you had a couple of years ago when you got into this game. $130,000 per year? Time to follow some more #motivation pages and join the #5amclub.

Years have passed. Again. Eating at home has become a thing of the past.

You have goals, needs and a big-ass whiteboard. You’ve now built yourself up to become a “high level trainer”. Whatever that means. 

Finally, you’re inhabiting an expensive loft apartment with an amazing view. Oh, and there’s a motorcycle in the parking garage.

Success with clients is coming consistently.

On the business front, you’re doing about 30 sessions per week, 10 hours of paperwork, programming, and client updates. 5-6 hours per week of consultations and sales meetings to keep up with client drop-off and other work schedules. Another 6 hours per week of bi-weekly assessments. 

All together, roughly 52 hours per week to run the business right now. 

In other words, the grind is real. But that’s okay. You’re no stranger to the #hustle. 

Money is great. More than you’ve ever made before. About $1650/week, or $6,600/month

Not bad at all. 

However, the goal is $130,000, which works out to $10,800 per month. 

At this point you avoid thinking about how the tax man already violates you.

The decision is made to train more people, and then slowly raise your hourly rate. After all, you spend money of professional development, and are a damn good trainer at this point. 

You’re up to 40hrs/week training clients. 62-70hr active, difficult weeks.

After almost another year, you’re up to $8800/month. That’s $105,000 per year.

Holy shit. You finally did it. You are officially a six figure trainer. You absolutely lose your shit and celebrate with every single person you know and rush to the phone to tell mom. 

Except that never happens. 

In fact, you hardly notice.

First of all, your eyes are on that goal number. Second of all, you’re too tired to party. 

Once you hit that number, though? Game over. *THEN* you can celebrate.

At this point, the 10-12hr days begin to flow into each other.

Rise at 5. Clients all morning. Break mid day. Clients late into the night.

You haven’t been out for a drink in a year (but you have a SICK shoe collection).

Your physique is holding on by a few threads as you attempt to squeeze time in for a quick 20-30 minute session every day. 

You’ve now joined #teamnosleep groups on FB and Instagram to make yourself feel more normal in the throes of sleep deprivation.

Except, you can’t. 

Leaving the business for 2-4 weeks means there are thousands of dollars down the drain. 

You’ve got rent and insurance to pay. Phone bills. Software payments. The list goes on.

Leaving will mean your clients will be left out to dry… But surely most of them would understand?

Nevertheless, you’ll need to deal with the inevitable client drop off, schedule changes, managing client questions, and figuring out a way to press “pause” on the business while you go lie on the beach somewhere.

In the back of your mind you know you’ll spend the last 2-4 days of your vacation preparing for work again, since you’ll have blown a few grand on mojitos and sunscreen while the bills have continued to roll in.

 “What have I done?…”

Your significant other complains about never seeing you. You tell yourself that’s the way it has to be right now while you’re #hustling.

Mom is worried and the rest of the family feels distant. 

You’re making “good” money, and live in the nice part of town. 

Yet, that’s where you’ll always live, you realize. For a long time. Travel is just too stressful at this point.

Now, the money in your bank account doesn’t really matter because you’re working 6am-12pm, 5pm-9:30pm every single day. Expensive lunches and shoes are basically where your money goes. 

You can’t remember last time you went to a club. Or danced. Or anything-ed. 

The realization that you are in charge of 30+ souls, most of whom aren’t your “IDEAL” client begins to set in. You’ve become a friend, psychologist, trainer, and babysitter all rolled into one tightly less-than-muscle-bound package. 

You’re making 6 figures per year. You hate it. 

There’s no time to pursue hobbies.

Training is a CHORE.

The abs that were supposed to make you famous, have vanished.

That podcast and Youtube channel? Who has time for that shit? You struggle to get a couple blog posts up per month. 

You’re exhausted, stressed, and trapped.

The limit hits. You realize that this is the way it is. You cannot afford to complain.

So, you do the math, which points to the fact that you’ll need to keep up this schedule for about 30 more years before retirement is possible. 

You’re boxed in, with not much inspiration. The real world actually sucks. 

Perhaps you could hire some trainers underneath you? This might help take some of the workload off… You’ll just have to put in the extra hours needed to find, hire, and train these employees - as well as pay them well, which means you’ll need to double your monthly sales. 

Bigger business. More taxes. More stress. 

In reality, you’re not even reaching who it is you *really* want to train. You long for the chance to test your skills and technical knowledge. 

“What have I done?”, you say. You’ve come to dread training people.

All of a sudden, you begin to fantasize about your buddy Ricky in his comfortable $46K/year desk job. He’s responsible for nothing and nobody. He’s able to take two vacations every year. He’s living in his shitty apartment, pursuing literally none of his own ambitions, yet has all the time in the world to do it…

THAT, is scary.

Why did you get into this in the first place? You wanted something that you never felt the need to “take a vacation” from. 

This is your passion. You’re excellent at what you do. You’ve been in the game long enough to earn your stripes, and you never stop learning. 

Yet, for those of you who want a life of freedom and impact, here’s where the traditional Personal Trainer business model takes you:

-EXHAUSTION AND STRESS

-NO TIME OFF

-LOW LEVERAGE

-LOW IMPACT

-LOW SCALE

Now, imagine instead a world where you could manage most of your business fro your laptop, spend half the amount of time working (eventually), have freedom of location, yet make the same amount of money. 

Then, imagine you’ve set up your business in such a way that allows you to scale your income upwards without scaling up your hours. 

Imagine actually owning a business that you can walk away from for a couple of weeks, and have it THRIVE while you’re away because of the frameworks and systems you have in place.

Imagine working ONLY with the people who truly motivate you to be your best and produce your best work.

Here’s the reality:

Dreams of training “athletes” and “celebrities” all day every day are possible, yet highly unlikely. Unless you’re going to Jillian Michaels the shit out of yourself, your income is STILL capped. 

We live in a rapidly changing market, world, and technological space. it’s shifting and developing wether you like it or not. 

Face-to-face training will ALWAYS have it’s place - that’s not the point of this story or conversation. 

The point is that online training can and SHOULD be just as legitimate as face to face training in both theory and execution. In fact, most of the time you’ll have to up your game because of the increased average skill level of online clients around the globe. 

Fun Fact: Some AMAZING online programmers, are positively average face-to-face trainers. Some legendary face-to-face trainers, are downright mediocre at online program design. 

The goal is to be the person who can do both. The goal is to create the freedom, impact and profits you want while being the best at what you do, specifically how you do it. 

If you are truly good at what you do, then you deserve to be able to leverage yourself in such a way that allows you to engineer the life you truly want to live. 

It takes work. It takes patience. it takes consistency. It takes the willingness to learn. 

Most of all, it takes belief in yourself and an undying hunger for more out of your business and life. 

To make sense of what we are talking about, let’s break down the actual numbers of what’s typically involved in different business models.

First, the traditional Personal Training model you’ve been conditioned into subscribing to:

Hourly Rate: $90/hr

Number Of Clients: 15

Number Of Sessions/Week: 25

Number Of Extra Work Hours: 10-20 

Monthly Revenue: $9000 

Gym Rental Fee: $300/week ($1200/month)

=$7800/Month 

@ 45-55 hours per week

180-220 hours per month

=$43-$35/Hour

Whew. That’s a lot of numbers to digest. 

Put simply, you can see how diversifying your skills and services not only has the potential to boost your income, it also allows you to leverage yourself. 

With on-on-one online training, you are still capped by the number of people you can handle in a given month. This is fine - at least you can do it from literally anywhere in the world. 

That issue is addressed when implementing the group and/or membership model. Things are run on a monthly recurring model, and done so in a way that would allow you to have hundreds of people paying for your services every month, if you so chose to grow it to such a place. 

Again, you have the freedom to do this where and how you like. 

Finally, with the addition of semi-private training, you still have no employees (although that is an excellent option, here), you’re working a fraction of the previous 1-on-1 hours, while still bringing in nearly $2K per week. The real beauty lies in the fact that you could choose to use this tier in the business model, or not, and still make $10K per month once you’ve built things up correctly. 

In fact, there are so many variations in business models and tier structures available to you, it’s too much for a single article. 

The point is that we are living in an age where bringing your business online can and should be part of your strategy for growth and survival in the industry.

Not to mention, the whole “engineer your ideal life” thing. 

We aren’t going to sugar coat it. Building an online personal training business is not an overnight process. Unless you’re already an international legend in the field, nobody is going to come running for your services all of a sudden.

It takes targeted, calculated steps while simplifying the process to eliminate all of the “shiny objects” in your way. Enabling yourself to work predominantly via your laptop does not mean you’ll be working by the pool or beach every day. You’ll never see us working on our laptops on the beach. When it’s time to get shit done, you get it done. When it’s time to play, you head to the beach and leave the laptop and phone behind. 

For most of this journey, it’s more work than play. But you do get to play. 

Freedom, profits and impact. That is what this is all about. 

Random tactics and lists of “ideas” on how to build your business is the LAST thing you need. 

You NEED a proven, efficient SYSTEM in place that you can follow step by step.

Much of what’s out there on the internet right now is designed to sell ebooks, or simply how to improve your coaching services on the back-end. 

Why isn’t anyone talking about how to legitimately start and launch an online coaching business effectively? 

With so much confusion around the subject, WE are drawing a line in the sand and officially establishing the BEST and FASTEST way to go from $0 to $1000-$4000 per week of extra income. 

If you’ve seen our case studies, then you know we have coaches pushing well past the $100K mark in their first year. 

How did they do it? By following the steps in THIS COURSE to effectively build their foundation, and then were able to build upon it. 

WATCH WHAT THE COACHES ARE SAYING:

Start by Clicking HERE.

Once you filled out the application, you can book in a time for us to have a quick 10min chat.

The quick call is so we can speak more about your business and gather more information so we can accurately plan out how to grow your fitness business.

Then we need to map out the best next steps for your business to grow.

This is where we find the ‘holes’ in how your business is running, and put together the plan to quickly get you to your 12-months goals.

At that point if you see the value in working together, great. We’ll talk and see if I’m able to take you on as a client.

If you don’t want to move forward, that’s fine too. 

Worst case you would have received some free advice from my team and I which will help you generate more traffic and sales.

Ultimately this is for people who take action and know a good opportunity when they see one.

If that’s you, today is the day you step up and take your business to the next level.

Click the button below to submit your application.

My team will be in touch ASAP to give you all the details.

Thats why we make it a no-brainer for you to schedule your 1-1 quick call right now.

Click the button below to submit your application.

My team will be in touch ASAP to give you all the details.

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